Alfa Romeo Coming to America

In this time of great turmoil and unrest in the U.S. automotive market, a detachment of foreign special forces seeks to assault our shores. Their specialty is not armed or even hand to hand combat. Their specialty is automotive design. They are Alfa Romeo.

The legendary Italian maker of sporty and superbly designed cars is seeking to extend its reach. A subsidiary of European automaker Fiat, Alfa is eager to bring the cars that have recently made Europe swoon to the largest market in the world, the U.S. With models like the sensuous 8C sport coupe, and the dashing Brera coupe and 159 sedan, they are sure to turn heads everywhere they go. Americans haven’t seen curves like these, on and Italian import, since Monica Belluci.

For those who are unfamiliar with Alfa Romeo, before Ferrari patriarch, Enzo Ferrari manufactured his famous red race cars, he drove racing Alfas. Established in 1910 as Anonima Lombarda Fabrica Automobili (ALFA), the company began by manufacturing a 24 horsepower 4 cylinder open air car. Alfa is best known in the U.S. for producing small 2 seat roadsters, the Alfa Spider. The company has not sold new cars in the U.S. market since the mid 1990s. Furthermore, the cars had quality and reliability issues that deterred all but the most ardent of Alfa fans.

It remains to be seen if Alfa’s entry into the U.S. market will achieve a foothold. Presumably, their ambitions won’t be lofty in the beginning, given current market conditions and the history of the brand in the U.S. What they are certain to achieve, is a stunning entrance, worthy of any Hollywood red carpet event. These are certainly cars that must be seen, no description would do them justice. Take a look for yourself. www.alfaromeo.co.uk

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